Political activism is something we have done on our own time, but not as a company. Until recently. Inspired by current events and reacting to many in our communities who feel unheard and worried, we launched We the Postcard. The idea behind the project was simple — we were making calls and writing letters to our elected representatives but needed an easier way to dash off quick notes of concern and thanks. Postcards were the obvious answer. Since the desire to have an active voice in our government comes from a strong sense of patriotism, the design direction and color palette developed naturally. The quotes we chose to highlight speak to us and celebrate America, human rights, and civic responsibility.
We knew others would be glad to have a stack of postcards at the ready and decided to take it one step further by donating 50% of the proceeds. We couldn't pick just one organization, so we chose three: the National Endowment for the Arts, the ACLU, and the Natural Resources Defense Council.
Our passion for this project is obvious when you know that it took us only ten days from the initial idea to launching 10 unique designs in a brand new online shop. We are very proud of this project and very excited to see people sending postcards as gifts to patriotic friends and family; using our postcards at letter-writing parties; and tacking them up above desks as inspiration. The mood in many communities has spawned various projects with similar missions and we're so glad to see that happening. There are art auctions, tote bags, more postcards, and T-shirt sales supporting stellar organizations. We encourage you, if you can, to use your wallet to support as many of these projects as possible. If not your wallet, then your time, your voice, and your energy.