Introducing Hue•ti•ful: a color-centric series


 
 

Welcome to a new series we're calling hue•ti•ful. In these posts we aim to share how we use color in our design work, show how you can best use it for your business, and share some great color inspiration!

In our first hue•ti•ful post, we've taken one of Maggie's favorite inspiration images and created a palette from it.

Finding inspiration images is the easy (and fun) part. Why do so many designers and artists use photographs to find a color palette? With so many hues, tints, and shades visible to the human eye (depending on who you talk to, humans can identify 2-10 million different colors!) picking colors out of thin air can be a challenge. So why not use an image that you are drawn to as a starting point? The palette we've created is not the only one you could draw from this inspiration image, but we especially like the combination of pink, orange, and cobalt blue.

In upcoming posts we'll show you how to take these palettes and translate them into usable color plans for your brand.