Color is an important element in establishing a visual brand, and an integral component of our design process here at Curious & Co. Creative. In our hue•ti•ful series, we share a photograph with a unique color palette and illustrate how it can be a great starting point for developing a flexible brand color palette.
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A little yellow bird, photographed against a muted background, is the inspiration for our latest hue•ti•ful palette.
Bold, colorful palettes can be easy — the bolder, the better! But sometimes a project calls for a more calming, neutral palette. This inspiration image provides a good balance: the yellow and orange add brighter interest; the peach and beige provide calming mid-tones; the brown and dark gray ground the collection. This is an uncommon palette, but it would be great to see it in use on a clothing brand or perhaps a suburban coffee shop.