This Saturday, April 6, our awesome clients from Waffatopia will be celebrating their grand opening at the Artisan Exchange in West Chester, PA, not far from our east coast office. We had such a blast working on this project, from creating the original design concepts to putting the finishing touches on their website… and of course taste testing their delicious product. (Hey, any committed designers must be well-versed in their client’s product, right?)
It’s important to us to create an identity for our clients that is not only attractive, but also conceptual and representative of that individual brand. In the case of Waffatopia, we created a color palette that represents the sweet & savory options that can be paired with their waffles; the “wafts,” as we lovingly refer to them, are indicative of the delightful smells and tastes of the delicious waffles themselves. It was also imperative that we create a design that accurately captures the personality of the company (and its enthusiastic owners, Andrea and Brian). The secondary marks put a different spin on the established color palette and allow the client to have some versatility, depending on their needs.
The sleek business cards, offset printed on a heavy silk finish card stock with spot varnish “wafts” on the back, make just the statement that Andrea and Brian were hoping for. They recently relayed to us that more than once upon handing a card to someone, they were asked if they bought into a franchise based on the polished look of the logo and business card. That is perhaps the greatest compliment we could receive as designers who strive to make any business stand out with exceptional design — whether it be a startup or a well established organization.
We continued to work off of the established color palette and design elements when creating the Waffatopia website; this is the place to go if you want to drool over the unique combinations of this sweet and savory delicacy and learn about their upcoming events.
Check out our portfolio for more about this awesome project and client — and if you’re in the area, be sure to visit them (and eat lots of waffles, of course) at the Artisan Exchange in West Chester this Saturday from 10am to 2pm!