This Saturday, April 6, our awesome clients from Waffatopia will be celebrating their grand opening at the Artisan Exchange in West Chester, PA, not far from our east coast office. We had such a blast working on this project, from creating the original design concepts to putting the finishing touches on their website… and of course taste testing their delicious product. (Hey, any committed designers must be well-versed in their client’s product, right?)

It’s important to us to create an identity for our clients that is not only attractive, but also conceptual and representative of that individual brand. In the case of Waffatopia, we created a color palette that represents the sweet & savory options that can be paired with their waffles; the “wafts,” as we lovingly refer to them, are indicative of the delightful smells and tastes of the delicious waffles themselves. It was also imperative that we create a design that accurately captures the personality of the company (and its enthusiastic owners, Andrea and Brian). The secondary marks put a different spin on the established color palette and allow the client to have some versatility, depending on their needs.

The sleek business cards, offset printed on a heavy silk finish card stock with spot varnish “wafts” on the back, make just the statement that Andrea and Brian were hoping for. They recently relayed to us that more than once upon handing a card to someone, they were asked if they bought into a franchise based on the polished look of the logo and business card. That is perhaps the greatest compliment we could receive as designers who strive to make any business stand out with exceptional design — whether it be a startup or a well established organization.

We continued to work off of the established color palette and design elements when creating the Waffatopia website; this is the place to go if you want to drool over the unique combinations of this sweet and savory delicacy and learn about their upcoming events.

Check out our portfolio for more about this awesome project and client — and if you’re in the area, be sure to visit them (and eat lots of waffles, of course) at the Artisan Exchange in West Chester this Saturday from 10am to 2pm!

Have you checked out the Curious & Co. portfolio recently? We’re constantly updating it with new work, and one of our favorites of late is the branding for RJP Interiors.

We’re currently working with Rebecca on a striking new website design… check back soon for more scoop on this and other exciting projects in the works!

While we often like to showcase the beautiful, interesting, and humorous design work of others on this blog, sometimes we want to give you a little peek of what we’re working on, as well. Our wedding designs get their time in the spotlight in magazines and blogs, but the logos and websites we design are more content to stay out of the limelight. They prefer, instead, to quietly do their job working hard for our awesome clients. Today, we give them some attention.

Many businesses need their logos to work hard and be flexible. When you’ve got business cards, websites, blogs, thank you notes, signs, and product packaging, you need a logo and branding system that can keep up the pace. This is why we explore secondary marks to complement a main logo. Below is a collection of marks we created for Swoon Over It Photography.

With this collection of consistent marks, Amanda can be confident that no matter the application (letterhead or photo watermark), her brand is strong.

With multiple marks and an overall palette of five colors, we helped the Global Community Charter School stay flexible for a number of applications (from newsletters to uniforms) and several audiences (from kindergartners to board members).

We enjoy working with our clients to build rich branding systems. We’ve got a few more logo projects in the works right now and, while we can’t show you just yet, we are really excited about them. If you’ve got a new business in need of a logo or you’re looking for a refresh, we’d love to talk to you!

I am loving the new site showcasing Austin designer Simon Walker’s gorgeous work: beautiful, vintage-inspired lettering. And to any Texans reading this—you can find our mailing address on our contact page, which is where you should send a case of that cider…

images via Simon Walker

French macarons are colorful enough that they don’t need a lot of help when it comes to looking desirable. The designers at Anagrama had the same idea when creating branding for Theurel & Thomas, a high end macaron pâtisserie in Mexico. By using white, white, and more white, the branding and the location itself simply gleam with sophistication.

photos from Anagrama, found via Yatzer