With a delightful menu of waffles such as the maple bacon, ‘punkin’ spice, and chocolate stuffed, owners Andrea and Brian needed a colorful identity to represent the unique offerings of Waffatopia. We delivered with a cheerful and unique primary mark, as well as a secondary W mark to use when the occasion arises. The “wafts,” as we like to call them, serve as a subtle spot varnish detail on the back of the business cards and accents throughout the informative website.
From the client:
“‘Are you a franchise?’ ‘No, but thank you for thinking that we are!’ Waffatopia loves hearing that, and it’s thanks to the work of Curious & Co. for giving our startup the look of an established, polished brand. They brought our vision to life, and have been nothing short of fantastic. We came to the table looking for help on branding and an initial website set up and have become long term clients due to the extensive knowledge of the owners and their network of vendor connections for other aspects of our business. Every step of the way, they have set reasonable expectations for us and provided pricing breakdowns for us to ensure that we’re staying on budget. As we worked on each facet of our company, Curious & Co. was there to provide us not with just one option, but always had a few choices of each layout to decide on. Being a small business, we can say that we didn’t always know exactly what we needed, but the Curious team was there to guide us along the way and even offer suggestions that we may not have otherwise considered. They truly made us feel like we were their number one priority.”