The women behind Just Bloomed create supportive exercise apparel for nursing moms. It was important that the identity for their new company appeal to active moms without being overly feminine. It was also important to keep in mind how the logo would appear on the garments themselves. Inspired by the company name and the active women who wear the apparel, we landed on a hummingbird in flight with a cheerful, modern color palette.
After steadily building her new photography business, Kelsey Waterfield was ready to take the next step toward wowing prospective clients with a fresh, clean, and slightly romantic visual identity. We combined a cheerful color palette, hints of pattern and texture, and a clean but friendly logo to help Kelsey put her best foot forward.