Atwater Designs

branding / business card design

 
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It’s only natural

We recently wrapped up this project for Sarah, the Philadelphia-area artist behind Atwater Designs, and we found so much inspiration in her beautiful cyanotype prints.

It was necessary to create branding elements that support and coordinate with the art while not competing with it. We designed a logo and multiple brand marks that can be used on her website, printed materials, and on the prints themselves. Three variations of Sarah’s business cards incorporate images of her cyanotypes and serve as standalone pieces of art for lucky recipients.

 
 
 
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Third and fourth photos courtesy of Sarah Rafferty