A visual brand is much more than “just a logo.” 

To create a successful brand that:

• stands out from the crowd

• positions you as an expert in your field

• helps your people find you

...it’s integral to have a family of cohesive, polished design elements that add variety and interest to your brand. A visual brand is a first impression that can be the difference between success and failure in a business — especially in our fast-moving, visually-saturated world.

To help you, we’ve created a detailed overview of ten visual elements that every brand needs for a strong foundation.

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Come back and let us know what changes you’ve made as a result of this guide, or sign up for our Brand Breakthrough workshop if you’d like to work together on taking your visual brand to the next level!