Curious & Co. grew out of a desire to help small business owners put their best foot forward by establishing a strong visual brand. It's a pretty simple idea, but one that has served us — and our clients — well. 

Since 2010, we have partnered with clients in a variety of industries who all have something in common: an understanding of the important role design plays in a broader business strategy. We encourage our clients to focus on their long-term goals with their ideal audience, which serves as our inspiration to create professional, polished visual brands to help them achieve those goals.


Terry Packard Baker

Co-founder & Senior Designer
After receiving her BA in Music from Colby College, it was Terry’s first job at the Chamber Orchestra of Philadelphia where she first dabbled in design. Her love of typography and layout design eventually inspired her to pursue a BFA in Graphic Design from Academy of Art University. Terry’s keen eye for type and knack for understated elegance result in a polished aesthetic, which pairs perfectly alongside her signature wit. Outside of design, she attempts to balance her passions for books, music, baking, and film amidst raising her two daughters and binging Netflix originals with her husband from their home in Wayne.


Brooke Forry

Co-founder & Creative Director
Brooke’s design career began after earning her BFA in Visual Communications: Graphic Design from The University of Delaware. Her experience as an in-house designer for The Philadelphia Orchestra and Saint Joseph’s University, in addition to boutique design studio work — including nearly a decade since co-founding Curious & Co. — has cultivated her expertise in print design, love of color, and laser-focused attention to detail. In her spare time, Brooke can be found baking something delicious, taking in a musical theatre performance, or enjoying the perfect slice of pizza in Media (at Little Anthony’s) with her husband and children.



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